August 1–8, 2025 | Sturgis, South Dakota

See you at Sturgis Motorcycle Rally

See Demo Ride Locations
Get Rally Ready
Join Harley-Davidson at the 85th anniversary of the legendary Sturgis Motorcycle Rally. Enjoy breathtaking rides through the scenic Black Hills, connect with fellow enthusiasts, and create lasting memories.
Location & Date

Harley-Davidson® Event Headquarters

Sturgis Community Center

Sturgis, South Dakota

August 1–8, 2025

10AM–5PM

RIDE. FEEL. BELIEVE.

Don’t miss your chance to demo ride our 2025 bikes–including the all-new Pan America® ST and Street Glide® Ultra. Visit any of our demo ride locations listed below.

Sturgis

Community Center
1401 Lazelle St.
Sturgis, SD 57785

 

August 1–8, 2025
10AM–5PM

Pre-Register Now
Hill City

Hill City 1880 Train
222 Railroad Ave
Hill City, SD 57785

 

July 29–August 8, 2025
10AM–5PM

Deadwood

Deadwood Welcome Center
501 Main St.
Deadwood, SD 57732

 

July 30–August 8, 2025
10AM–5PM

PAPPY HOEL

Pappy Hoel Campground
19942 SD-79
Vale, SD 57788

 

August 1–8, 2025
10AM–5PM

Rapid City

Black Hills Harley-Davidson
2820 Harley Drive
Rapid City, SD 57702

 

July 29–August 8, 2025
10AM–5PM

Plan for this event

  • Pack items that have more than one use. A multi-tool is handier than a basic pocketknife.
  • Pack cold weather and rain gear no matter what time of year it is.
  • Lightweight synthetic clothing – such as T-shirts and underwear – can be washed in a hotel sink and dried overnight (cotton fabrics take longer to dry in this manner).
  • On long trips, consider bringing clothing you wouldn’t mind throwing out at the end of your trip.
  • Plastic bags make great boot liners if you forgot your gaiters. If you forgot your rain gloves, rubber dishwashing gloves make great, inexpensive substitutes.
  • A small towel can be wrapped around your neck during a rainstorm to keep water from running down your back – and doubles as a rag. 

  • Don't fold your clothes – roll them. They take up less space that way.
  • Zipper-lock plastic bags of various sizes can be extremely useful for organizing items in saddlebags and duffle bags. They can make it easier to find specific items without unpacking your entire motorcycle. Use the one-gallon size to pack one day's worth of clothes – jeans, undergarments, and shirt. This makes it easier to unpack just what you need.
  • When traveling with other riders, conserve space by comparing packing lists and eliminating duplicate items.
  • If traveling (two-up) with a partner, consider packing items you can share such toothpaste, shampoo, etc.
  • Few things are as easy to pack as money or credit cards. If you're struggling with whether or not to bring a particular item, consider simply buying it on the road if you need it.

  • If you watch the ounces, the pounds will take care of themselves. When possible, lighter is better.
  • Check the cargo weight limits of your bike - as well as the bags and racks - and adjust tire pressure and suspension accordingly.
  • When loading your bike, keep as much weight as possible close to the bike's center of gravity. That means low and toward the tank, distributed evenly from side to side.

  • Before you begin your trip, make sure to review all local motorcycle laws for the states you'll be traveling in.
  • A day or two before you leave, do a dry run. Pack the bike and go for a short ride, then adjust the load as needed.
  • If you're camping, set up your tent once or twice before you leave (and don't forget to waterproof it). Practice setting it up in the dark.
  • With your bike loaded for your road trip, check your headlamp to make sure it’s properly aimed.

What to see. Where to Be.
H-D Event Headquarters at Lazelle 

At the official Harley-Davidson Event Headquarters of Sturgis Motorcycle Rally, H-D takes over the Community Center with demo rides, live entertainment, the latest in gear—and a jaw-dropping new addition: the Ball of Steel where Kyle and Cody Ives defy gravity in a steel cage, ripping over 50 revolutions per show, inches apart, in an adrenaline-charged stunt you won’t forget.


 

August 1–8, 2025 
10AM–5PM

The Full Throttle Saloon's Pappy Hoel Campground

The official campground of H.O.G.® Receive a 10% discount on all campground wristbands.

 

Kickstart your Sturgis rally at the Harley-Davidson H.O.G. Hangout—your basecamp for community and unforgettable moments. Check in at the H-D Garage to unlock exclusive H.O.G. perks. And this year, don’t miss the all-new Pan America Off-Road Demo—where you’ll gear up and hit the dirt for a true taste of ADV freedom.

 

August 1–8, 2025 
10AM–5PM

Deadwood Outlaw Square

Harley is taking over Outlaw Square—your rally go-to for non-stop action, custom culture, and community. Stop by for live entertainment, custom bike shows, and music on the Michelin Stage. It’s the ultimate hangout—right in the heart of it all.



August 2–8, 2025 
10AM–5PM

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and start planning your trip to Sturgis.

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©2025 H-D or its affiliates. HARLEY-DAVIDSON, HARLEY, H-D, and the Bar and Shield Logo are among the trademarks of Harley-Davidson Motor Company, Inc. Third-party trademarks are the property of their respective owners.
©2025 H-D or its affiliates. HARLEY-DAVIDSON, HARLEY, H-D, and the Bar and Shield Logo are among the trademarks of Harley-Davidson Motor Company, Inc. Third-party trademarks are the property of their respective owners.
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